IPA Talent and Diversity Hub

A practical resource to help agencies make meaningful change in their diversity and inclusion journeys

The IPA Talent and Diversity Hub is an extension of our A Future of Fairness publication. The hub acts as a practical resource to help agencies make meaningful change in their diversity and inclusion journeys through deep diving into particular areas outlined in our A Future of Fairness roadmap.

It aims to provide clear guidance and inspiration on how to foster a real sense of inclusion for the incredible talent that make up our industry, as well as the work we create for our clients.

"As an optimist, I believe this will be the decade where equal opportunity is finally a reality for all, regardless of age, class, gender, geography, race, religion, visible or invisible disability and/or sexual orientation. It’s up to all of us to put in the work and effort to enable everyone to have their rightful share of opportunity."

IPA President Julian Douglas

iList 2022

The IPA iList highlights the inspirational inclusivity game-changers making the industry a more inclusive and diverse place to work. In addition, the judges awarded eight commendations.

Advertising Unlocked 2022

Open the doors to your agency and provide unprecedented access to students currently unaware of the exciting career opportunities we have available to them.

Diversity and Inclusion Essentials Certificate

This qualification will help you to step up and affect positive change in your workplace. Each of the seven modules take an in-depth look at a workplace diversity and inclusion metric.

IPA Agency Census

Now in its 62nd year, the IPA Agency Census shows the advertising industry where it stands and where it needs to make improvements with regards to diversity and inclusivity.

Stepping into the Spotlight: timeTo and Fashion

Stepping into the Spotlight features inspirational women from across the creative industries and coaching on issues that women face in their careers.

A Future of Fairness

A Future of Fairness is designed as a handbook to help you understand the composition and the make-up of our industry.It gives brands and agencies a series of tangible actions to consider on diversity and inclusion.

Stay interviews

Retaining top and diverse talent is a huge challenge. Stay interviews (as opposed to just exit interviews) invest time and effort into exploring how staff are currently feeling and doing, as opposed to when they have already resigned.

Best Practice for ED&I in advertising campaigns

Equality, Diversity and Inclusion affects every stage of creating work, from the initial client brief through to the final advertising material. Everyone should be aware of all verbal and written language used.

Glossary of diversity and inclusion terms

This glossary is taken from Inclusion Works by Hive Learning - the award-winning peer learning platform.

Partnering to best effect

We are lucky to have many incredible organisations supporting our sector in a number of different ways.

All In census report and action plan

Download the results of UK Advertising’s first and biggest industry-wide survey, created by the Advertising Association, IPA, ISBA and Kantar.

Equal pay and gender pay gaps

Guidance explaining the separate legal concepts of equal pay and gender pay gaps, together with the key requirements for employers.

Black Representation in Marketing

BRiM (Black Representation in Marketing), a cross-industry initiative to improve the representation of Black people in marketing.

Ways to reach and recruit underrepresented groups

IPA CPD Adviser Gwyn March provides an extensive list of initiatives and services that help you as an employer to reach and recruit underrepresented groups.

Creative Careers for GenZ

We are proud to have the ad industry represented with a profile on ERIC which tells potential entrants to our agencies how diverse Gen Zs landed their careers, about life in agencies and live jobs.

IPA Diversity Timeline

Since 1960 the IPA has charted overall employee numbers, working practices, staff turnover, as well as looking at the breakdown by gender, ethnic diversity, age and seniority.

IPA Talent Leadership Group

Annie Gallimore, Managing Director at ACNE London and Chair of the IPA Talent Leadership Group leads the agenda to attract new and diverse talent to the industry. Working collaboratively with key partners, the group delivers a programme of inspirational events and initiatives.