The Effectiveness Awards are the most rigorous and revered competition of their kind, with participating agencies, clients and media owners proving that their communications activity has paid back.
Chairman and Convenors of Judges
Charlie Ebdy and Lilli English will serve as Convenor and Deputy of Judges, analysing the submissions into the IPA Effectiveness Awards.
Charlie Ebdy, Chief Strategy Officer UK, Omnicom Media:
"Our technical panel this year brings together an exceptional range of expertise, including econometricians, Bayesian specialists, and well-rounded analytical and measurement professionals. That said, I want to reassure entrants that formal econometrics is not a prerequisite for success - it featured in only about half of the 2024 entries. What we value most is clarity, robustness, and well-reasoned evidence that substantiates the claimed results. Ultimately, it’s the quality of the thinking and the credibility of the proof that will stand out, not the complexity of the model."
Lilli English, Chief Strategy Officer, Leo UK:
“What stands out about this year’s judging panel is the breadth of experience it brings together. Different disciplines and perspectives, with a shared curiosity about what genuinely works in today’s marketing landscape. I’m really looking forward to seeing the entries and the discussions that follow. It’s this collective expertise that will help us recognise - and learn from - the approaches that deliver real impact.”
Technical Judges
Pauline McGowan
Head of Strategy, The Nursery
Industry Judges
Client Judges
The panel of Client Judges will be announced shortly.