At the IPA we believe that the most successful agencies and clients make effectiveness integral to their cultures. We encourage the growth of marketing effectiveness by improving decision-making, collaboration and working practices across the advertising and marketing industries. Click on the tiles below to find out more.
The IPA Effectiveness Awards celebrate and showcase agencies, media owners or advertisers worldwide that successfully prove that their communications activity paid back.
The IPA Effectiveness Awards Search Engine (EASE) allows you to interrogate 1500 detailed case studies entered into the IPA Effectiveness Awards since 1980.
Our reports combine rigorous evidence and practical advice on all aspects of marketing strategy and execution.
Free biennial endorsement to agencies who demonstrate their dedication to effectiveness. Successful agencies will receive a kite-mark and certificate.
EffWorks is a cross-industry, long-term, global marketing-effectiveness initiative established by the IPA. Its ambition is to firmly position marketing as a route to profitable growth.
Our award-winning learning and development programme has been created by the industry's top practitioners. We offer a suite of effectiveness qualifications, from entry-level to advanced.
A series of short films on Effectiveness Award winning case studies produced in collaboration with Thinkbox, featuring winners Aldi, L'Oréal, Nationwide, Audi and Yorkshire Tea amongst others.
A reservoir of extraordinarily talented and knowledgeable individuals all committed to helping us create a culture change in marketing.
Alexandra Green | IPA Head of Effectiveness Programme | 0207 201 8270 | email@example.com