Advertising Effectiveness

Effectiveness is a measure of success. We are rewarding brand activities that achieve their goals and result in financial success.

At the IPA we believe that the most successful agencies and clients make effectiveness integral to their cultures. We encourage the growth of marketing effectiveness by improving decision-making, collaboration and working practices across the advertising and marketing industries. Click on the tiles below to find out more.

Effectiveness Awards

Effectiveness Awards

The IPA Effectiveness Awards celebrate and showcase agencies, media owners or advertisers worldwide that successfully prove that their communications activity paid back.

Effectiveness Case Studies

Effectiveness Case Studies

The IPA Effectiveness Awards Search Engine (EASE) allows you to interrogate 1500 detailed case studies entered into the IPA Effectiveness Awards since 1980.

Effectiveness Publications

Effectiveness Publications

Our reports combine rigorous evidence and practical advice on all aspects of marketing strategy and execution.

Effectiveness Accreditation

Effectiveness Accreditation

Free biennial endorsement to agencies who demonstrate their dedication to effectiveness. Successful agencies will receive a kite-mark and certificate.

EffWorks

EffWorks

EffWorks is a cross-industry, long-term, global marketing-effectiveness initiative established by the IPA. Its ambition is to firmly position marketing as a route to profitable growth.

Effectiveness Qualifications

Effectiveness Qualifications

Our award-winning learning and development programme has been created by the industry's top practitioners. We offer a suite of effectiveness qualifications, from entry-level to advanced.

Effectiveness Videos

Effectiveness Videos

A series of short films on Effectiveness Award winning case studies produced in collaboration with Thinkbox, featuring winners Aldi, L'Oréal, Nationwide, Audi and Yorkshire Tea amongst others.

IPA Effectiveness Leadership Group

IPA Effectiveness Leadership Group

A reservoir of extraordinarily talented and knowledgeable individuals all committed to helping us create a culture change in marketing.

Catch up with the EffWorks Global Conferences

Contact

Please get in touch if you need further information or help in relation to Effectiveness.

Alexandra Green | IPA Head of Effectiveness Programme

Alexandra Green | IPA Head of Effectiveness Programme | 0207 201 8270 | alexandra.green@ipa.co.uk

Partner Sponsors

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