At the IPA we believe that the most successful agencies and clients make effectiveness integral to their cultures. We encourage the growth of marketing effectiveness by improving decision-making, collaboration and working practices across the advertising and marketing industries. Click on the tiles below to find out more.
Effectiveness Research & Analysis
Evidence and resources to help you realise the potential of truly accountable and effective advertising, established by the IPA and a host of industry partners.
Effectiveness Awards
The IPA Effectiveness Awards celebrate and showcase agencies, media owners or advertisers worldwide that successfully prove that their communications activity paid back.
Effectiveness Case Studies
The IPA Effectiveness Awards Search Engine (EASE) allows you to interrogate 1500 detailed case studies entered into the IPA Effectiveness Awards since 1980.
Effectiveness Publications
Our reports combine rigorous evidence and practical advice on all aspects of marketing strategy and execution.
Effectiveness Accreditation
Free biennial endorsement to agencies who demonstrate their dedication to effectiveness. Successful agencies will receive a kite-mark and certificate.
How brand building works
Free reports into how advertising works and the most effective advertising strategies based on an analysis of hundreds of winning cases to understand what distinguishes the best.
Effectiveness Qualifications
Our award-winning learning and development programme has been created by the industry's top practitioners. We offer a suite of effectiveness qualifications, from entry-level to advanced.
Effectiveness Videos
A series of short films on Effectiveness Award winning case studies produced in collaboration with Thinkbox, featuring winners Aldi, L'Oréal, Nationwide, Audi and Yorkshire Tea amongst others.
IPA Effectiveness Leadership Group
A reservoir of extraordinarily talented and knowledgeable individuals all committed to helping us create a culture change in marketing.
Catch up with the EffWorks Global Conferences
Effectiveness Newsletter
Never miss an Effectiveness update with our newsletter with resources on how to create an effectiveness culture in client and agency organisations, and improve day-to-day working practices.
Contact
Please get in touch if you need further information or help in relation to Effectiveness.
Alexandra Green | IPA Head of Effectiveness Programme | 0207 201 8270 | alexandra.green@ipa.co.uk
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