Making sense. The Commercial Media Landscape

A TouchPoints data report, second edition

The gap between how younger and older generations are consuming commercial media has increased dramatically over the past five years according to 'Making sense. The commercial media landscape'.

According to the report, the correlation between the media use of 16-34-year-olds and 55+s from a time-spent perspective was 58% in 2015, but this has fallen by more than half to 25% in 2019.