Making sense. The Commercial Media Landscape (Second Edition)

A TouchPoints data report

The gap between how younger and older generations are consuming commercial media has increased dramatically over the past five years according to 'Making sense. The commercial media landscape'.

This report predominantly utilises data from IPA TouchPoints 2019 to help planners and advertisers to better understand the commercial media landscape. The report is broken down into three sections. First, the report lays out the broad media landscape today. Then, in section two, we focus on understanding how the GB adult population spend their media day. Finally, in section three, we start to look at the differences between age groups.