Here to help our members with their questions about advertising or employment law.
Download our free material
Whether you need help with a new business pitch, market research advice or an internal brainstorm, you’ve come to the right place.
Are you rewriting the rules on inclusivity and representation?
Congratulations to the companies that have successfully demonstrated their commitment to their people’s mental health and wellbeing.
IPA member agencies and other industry experts offer advice, share their views and highlight challenges and opportunities in engaging and incisive posts
Filters
Date Relevance
AdTech Advertising Effectiveness Awards Commercial COVID-19 Creativity EffWorks Insight & Research Learning & CPD Legal & Regulatory Media Membership People First Planning and Strategy Talent
Results 57
Blog
Duncan Nichols, Managing Director, Strategy & Planning, Croud, explores the findings from their Consumer Index and how AI is reshaping how people discover and decide what to buy.
Duncan Nichols
12th November 2025
Tom Darlington, Head of Consumer Insight, Hearts and Science International, reflects on his time taking the IPA Excellence Diploma in Brands, and explains why the qualification is the ultimate...
Tom Darlington
29th September 2025
IPA Media Research Director Denise Turner says understanding data, how customers buy a brand and encouraging diverse thinking are as important to successful strategies as ever.
Denise Turner
11th September 2025
Faced with high energy costs and increased tariffs, businesses can see little alternative to raising their prices – despite the risk of losing sales as a result. Joy Talbot, Senior Director of...
Joy Talbot
True’s Ellie Nicolaou shares her take on the IPA TouchPoints launch, where the spotlight was firmly on a unique, customer-centric, annual cross-media dataset – connecting with Gen Z on a...
Ellie Nicolaou
4th July 2025
Eda Incekara, Marketing and Insight Manager at Route Research, explores the growing commercial value of women's football and the strategic role Out-of-Home (OOH) advertising can play in this...
Eda Incekara
1st June 2025
True's Ellie Nicolaou writes about her experience as an Account Executive Apprentice in Adland - no fluff, no filler, just a first-hand look at how she thinks, works, and rewrites the rules as a...
29th May 2025
Sam Knowles, Founder and Chief Data Storyteller at Insight Agents, explains the six universal principles of asking smarter questions and why we should embrace our inner five-year-old and start...
Sam Knowles
11th April 2025
True's Ellie Nicolaou comments on the IPA Insight Summit 2025 which highlighted the importance of data-driven marketing strategies that resonate with Gen Z. She argues that brands must adapt to the...
20th March 2025
From the quest for efficiency and creativity and navigating the opportunities presented by new technologies, to harnessing the unique strengths of each generation with our workforce, agency leaders...
IPA
2nd January 2025
From Taylor Swift and Mr Bates to protecting the mental health of employees and the reemergence of humour within advertising, agency leaders and IPA Group Chairs share their industry highlights...
9th December 2024
Getting measurement right is more important than ever. Decision makers are constantly bombarded with data – often conflicting, and rarely free from interpretation. For all of us – marketeers and...
Nadya Ochirova
29th October 2024
True's Ellie Nicolaou explores the key lessons from last month's IPA Media Planning and Strategy Summit and gives her thoughts on what this could mean for the industry's future.
1st October 2024
With younger generations disproportionately experiencing negative emotions like anxiety and loneliness at Christmas, Molly Bruce, Insight Analyst at the IPA explores why that could be and what...
Molly Bruce
18th September 2024
Learning how best to combine technological capabilities, human judgement and rigorous econometric principles could open up new ways to understand and improve the impact of advertising investment.
Paul Cuckoo
11th September 2024
Why is it important to eliminate stereotypes and bias about media consumption? Heather Dansie, Insight Director at Newsworks explores what they've been doing to challenge any assumptions and...
Heather Dansie
29th May 2024
This must be the easiest effectiveness ‘win’ out there. Take 10 minutes out of your day today – the final deadline isn’t until the end of May, but why wait? – to fill in the IPA Effectiveness...
Stuart McDonald
23rd May 2024
BBH's Will Roscoe examines the role of the brief and the extent to which the brief could be viewed as the most influential factor in developing the communications strategy.
Will Roscoe
3rd January 2024
2024 is due to be a bumper year for UK advertising with the Olympics and Paralympics, UEFA Euros, and the likelihood of a General Election all due in the next 12 months. From AI becoming mainstream...
2nd January 2024
Do you know what colour hitchhikers should wear? Do you know the best way to get people to read your emails? Do you know what is at the top of Amol Rajan’s Spotify Wrapped list? And do you know...
Paul Bainsfair
14th December 2023
IPA Research Director, Belinda Beeftink explains why having better, easier data access, more widely disseminated is a win-win.
Belinda Beeftink
25th September 2023
Carat's Maddy Sim and Joe Molony argue that when it comes to media behaviours, "the more things change, the more they stay the same", but when looking deeper you can see the ever-increasing...
Maddy Sim & Joe Molony
19th September 2023
Kantar BrandZ partnered with University of Oxford’s Saïd Business School to identify new learnings on how brands can maximise commercial share price returns – with implications on what marketers...
Dom Boyd
13th September 2023
PAMCo’s Simon Redican explores the key findings from our recent launch of TouchPoints Making Sense: The Commercial Media Landscape (Fifth Edition) which brings together audience data from across...
Simon Redican
23rd March 2023
Simon Crunden, Managing Director at Republic of Media and CEO of The Freethinking Group breaks down the findings of the IPA's latest Making Sense: The Commercial Media Landscape report and why...
Simon Crunden
20th March 2023
Wavemaker Manchester's Lauren Greenhough takes stock of the media consumption landscape after a whirlwind year and explains why you shouldn't let yourself or your clients be swayed by headlines and...
Lauren Greenhough
Eric Kreis, Insight Analyst at the IPA, tackles one of the big questions facing our industry right now… What exactly is the Metaverse and why is it so hard to understand?
Eric Kreis
6th March 2023
How can brands respond to rebellious consumers in 2023? Research by The Foresight Factory for the IPA has set the scene for this year with four top trends seeing people turn rebellious.
Rachael Lake
16th February 2023
Sofia Pires, winner of the President’s Prize for Outstanding Body of Work in the 2022 IPA Excellence Diploma in Brands, explores System 3: the artificial intelligence we access to help us solve...
Sofia Pires
26th January 2023
As part of the 2022 IPA Excellence Diploma in Brands, Mark Gibbs explains how a climate of crises and mistrust has provided brands with the opportunity to use ethics as a tool for differentiation,...
Mark Gibbs
As part of the 2022 IPA Excellence Diploma in Brands, Red Brick Road's Lisa Gulley explores how thinking counter-intuitively about brand behaviours: embracing the discomfort of pain, truth and the...
Lisa Gulley
As part of the 2022 IPA Excellence Diploma in Brands, Hearts&Science's Lysette Jones argues that we have to take steps to understand how small brands can break through the hold that big brands have...
Lysette Jones
