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Blog
Getting measurement right is more important than ever. Decision makers are constantly bombarded with data – often conflicting, and rarely free from interpretation. For all of us – marketeers and...
Nadya Ochirova
29th October 2024
True's Ellie Nicolaou explores the key lessons from last month's IPA Media Planning and Strategy Summit and gives her thoughts on what this could mean for the industry's future.
Ellie Nicolaou
1st October 2024
With younger generations disproportionately experiencing negative emotions like anxiety and loneliness at Christmas, Molly Bruce, Insight Analyst at the IPA explores why that could be and what...
Molly Bruce
18th September 2024
Learning how best to combine technological capabilities, human judgement and rigorous econometric principles could open up new ways to understand and improve the impact of advertising investment.
Paul Cuckoo
11th September 2024
Why is it important to eliminate stereotypes and bias about media consumption? Heather Dansie, Insight Director at Newsworks explores what they've been doing to challenge any assumptions and...
Heather Dansie
29th May 2024
This must be the easiest effectiveness ‘win’ out there. Take 10 minutes out of your day today – the final deadline isn’t until the end of May, but why wait? – to fill in the IPA Effectiveness...
Stuart McDonald
23rd May 2024
BBH's Will Roscoe examines the role of the brief and the extent to which the brief could be viewed as the most influential factor in developing the communications strategy.
Will Roscoe
3rd January 2024
2024 is due to be a bumper year for UK advertising with the Olympics and Paralympics, UEFA Euros, and the likelihood of a General Election all due in the next 12 months. From AI becoming mainstream...
IPA Sustainability Action Group
2nd January 2024
Do you know what colour hitchhikers should wear? Do you know the best way to get people to read your emails? Do you know what is at the top of Amol Rajan’s Spotify Wrapped list? And do you know...
Paul Bainsfair
14th December 2023
IPA Research Director, Belinda Beeftink explains why having better, easier data access, more widely disseminated is a win-win.
Belinda Beeftink
25th September 2023
Carat's Maddy Sim and Joe Molony argue that when it comes to media behaviours, "the more things change, the more they stay the same", but when looking deeper you can see the ever-increasing...
Maddy Sim & Joe Molony
19th September 2023
Kantar BrandZ partnered with University of Oxford’s Saïd Business School to identify new learnings on how brands can maximise commercial share price returns – with implications on what marketers...
Dom Boyd
13th September 2023
PAMCo’s Simon Redican explores the key findings from our recent launch of TouchPoints Making Sense: The Commercial Media Landscape (Fifth Edition) which brings together audience data from across...
Simon Redican
23rd March 2023
Simon Crunden, Managing Director at Republic of Media and CEO of The Freethinking Group breaks down the findings of the IPA's latest Making Sense: The Commercial Media Landscape report and why...
Simon Crunden
20th March 2023
Wavemaker Manchester's Lauren Greenhough takes stock of the media consumption landscape after a whirlwind year and explains why you shouldn't let yourself or your clients be swayed by headlines and...
Lauren Greenhough
Eric Kreis, Insight Analyst at the IPA, tackles one of the big questions facing our industry right now… What exactly is the Metaverse and why is it so hard to understand?
Eric Kreis
6th March 2023
How can brands respond to rebellious consumers in 2023? Research by The Foresight Factory for the IPA has set the scene for this year with four top trends seeing people turn rebellious.
Rachael Lake
16th February 2023
Sofia Pires, winner of the President’s Prize for Outstanding Body of Work in the 2022 IPA Excellence Diploma in Brands, explores System 3: the artificial intelligence we access to help us solve...
Sofia Pires
26th January 2023
As part of the 2022 IPA Excellence Diploma in Brands, Mark Gibbs explains how a climate of crises and mistrust has provided brands with the opportunity to use ethics as a tool for differentiation,...
Mark Gibbs
As part of the 2022 IPA Excellence Diploma in Brands, Red Brick Road's Lisa Gulley explores how thinking counter-intuitively about brand behaviours: embracing the discomfort of pain, truth and the...
Lisa Gulley
As part of the 2022 IPA Excellence Diploma in Brands, Hearts&Science's Lysette Jones argues that we have to take steps to understand how small brands can break through the hold that big brands have...
Lysette Jones
As part of the 2022 IPA Excellence Diploma in Brands, UM Worldwide's Ruth Corrigan examines the inherent gender bias that pervades our industry, and argues that to restore credibility and safeguard...
Ruth Corrigan
Winner of the John Bartle Prize for Best 'I Believe' essay in the 2022 IPA Excellence Diploma in Brands, Wavemaker's Emily Rich argues that brands need to step back from acting like Big-Gods and...
Emily Rich
25th January 2023
From attention metrics, to inclusivity progress, to advancing our efforts to address the climate crisis and more…. our agency heads set out what they’re most looking forward to, or looking out for,...
3rd January 2023
Do you know your CPM from your CPT? Do you understand Boolean logic? IPA Research Director Belinda Beeftink explains why everyone working in the media industry should have a basic knowledge of the...
31st October 2022
Simon Frazier, Head of TouchPoints Marketing & Data Innovation at the IPA delivered the keynote at YouTube Insiders' recent 2023 Brand Planning summit. In his speech he explored why putting people...
Simon Frazier
30th September 2022
Hearts & Science's Tessa LeGassick explores the findings of our latest IPA TouchPoints 'Making Sense' report and what it says about generational media habits.
Tessa LeGassick
2nd March 2022
From TikToks to tokens, celebrating originality will take B2B into unchartered territory.
Nikki Guevarra
21st January 2022
Peter Field gives his reply to the 'hysterical' industry reaction to his new research on brand purpose, published at EffWorks Global 2021.
Peter Field
25th October 2021
Are we measuring the right things when it comes to ensuring the effectiveness of our advertising?
7th July 2021
Following the launch of our new IPA TouchPoints report, Making Sense, the IPA’s Simon Frazier explores what you need to know about commercial media in the 2020s.
23rd February 2021
Havas Media Group's Olivia Dotzek looks at the issues that strategists will face in a post-COVID world as part of the IPA Advanced Certificate in Communications Planning.
Olivia Dotzek
8th December 2020
