At the IPA we are committed to improving diversity within the advertising and marketing communications industry and work collaboratively with our members, to demonstrate the value of diversity to creativity and effectiveness.
We've got ambitious targets for 2020
On gender
Women will hold 40% of senior positions within all agencies, and at each stage of the career ladder
On ethnic diversity
At least, 15% of people in leadership positions in the IPA’s biggest agencies will be from a non-white background
On entry level talent
To help the industry recruit 25% of new joiners from Black, Asian, Minority and Ethnic BAME backgrounds
We will do this via three main activity streams making the best use of the IPA as a forward thinking, proactive thought leader in these topic areas.
1. Partnerships and profile building
- IPA/Campaign Women of Tomorrow programme 2018
- Creative Equals & Neurodiversity #diverseminds
- Lead member of the UN Women and Unilever Unstereotype Alliance aimed at banishing gender stereotypes in creative work by 2030
- Vote100 Voice & Vote 2018
- Mayor of London & TfL ‘Women We See’ competition 2018
- Channel 4 Annual Diversity in Advertising competition 2018
2. Consultancy, insights & sharing best practice
- IPA Census and Diversity data
- Advisor and strategic consultant to the Advertising Diversity Taskforce, launched in 2017 powered by Grey London and Mediacom
- One to one consultancy for agencies
- Member of the Creative Industries Council Diversity Group
- IPA Diversity round tables
- Stepping into the Spotlight series for women in middle management on the cusp of leadership to inspire, train and provide networking opportunities
3. Talent
- IPA/Metro Creative Pioneers apprenticeship programme has placed over 700 young people in the industry since inception in 2012. Due to the 2017 government levy, apprenticeships are now open to graduates and existing employees, not just school leavers
- Advertising Unlocked. Over 70 agencies participated in Advertising Unlocked, on Friday 28th September. It provides schools and colleges with the opportunity to form a lasting partnership with a local creative business and could benefit their students for years to come.
- The IPA AdMission partnership with graduate recruitment app, Debut. Providing members the opportunity to advertise their entry level and graduate roles to a targeted audience, with a high proportion of BAME and STEM graduate candidates
To find out more email Leila Siddiqi