We've got ambitious targets for women, ethnic diversity and the recruitment of BAME in the advertising industry by 2020.

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At the IPA we are committed to improving diversity within the advertising and marketing communications industry and work collaboratively with our members, to demonstrate the value of diversity to creativity and effectiveness.

We've got ambitious targets for 2020

On gender

Women will hold 40% of senior positions within all agencies, and at each stage of the career ladder 

On ethnic diversity

At least, 15% of people in leadership positions in the IPA’s biggest agencies will be from a non-white background

On entry level talent

To help the industry recruit 25% of new joiners from Black, Asian, Minority and Ethnic BAME backgrounds

We will do this via three main activity streams making the best use of the IPA as a forward thinking, proactive thought leader in these topic areas.

1. Partnerships and profile building

2. Consultancy, insights & sharing best practice

  • IPA Census and Diversity data
  • Advisor and strategic consultant to the Advertising Diversity Taskforce, launched in 2017 powered by Grey London and Mediacom
  • One to one consultancy for agencies
  • Member of the Creative Industries Council Diversity Group
  • IPA Diversity round tables
  • Stepping into the Spotlight series for women in middle management on the cusp of leadership to inspire, train and provide networking opportunities

3. Talent

  • IPA/Metro Creative Pioneers apprenticeship programme has placed over 700 young people in the industry since inception in 2012. Due to the 2017 government levy, apprenticeships are now open to graduates and existing employees, not just school leavers
  • Advertising Unlocked. Over 70 agencies participated in Advertising Unlocked, on Friday 28th September. It provides schools and colleges with the opportunity to form a lasting partnership with a local creative business and could benefit their students for years to come.
  • The IPA AdMission partnership with graduate recruitment app, Debut. Providing members the opportunity to advertise their entry level and graduate roles to a targeted audience, with a high proportion of BAME and STEM graduate candidates

To find out more email Leila Siddiqi