Publications & Reports

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

This chart deck comprises the results from our Gen Z survey with additional demographic breaks.

Conference Cuts are designed to distill the key takeaways from noteworthy conferences into a...

Beyond the white van man stereotypes, who are the tradespeople of today?

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

Is Video on Demand still in demand? Find out in our latest InTouch Report on VoD, featuring the...

Part of our regional and country profile series, this edition focuses on Northern Ireland.

The outlook for pharma in a country in flux

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

The report defines the challenges, competitors, complexity and commercial reality facing...

Beyond age and family, what defines grandparents today?

From skincare to social media, what are the latest developments in the beauty and cosmetics...

At home? In the car? On the train? Find out where (and when and why) people are listening to...

From household habits to guilty pleasures, who are the mums of today?

From household habits to guilty pleasures, who are the dads of today?

The annual census of IPA membership from 2018. The Agency Census has become the definitive survey...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Who is winning (and how) in the grocery space?

Research by the IPA Healthcare Group suggests new digital entrants boost trust in pharmaceutical...

Sex sells, right? Or does it? See for yourself in our new Trend Perspective.

Conference Cuts are designed to distil the key takeaways from noteworthy conferences into a...

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

This full chart deck comprises the results from all four survey waves from our 2018 AI Radar...

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the fourth and...

Conference Cuts are designed to distil the key takeaways from noteworthy conferences into a...

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Yorkshire and the Humber in numbers - population size and local attitudes, household composition...

The South East in numbers - population size and local attitudes, household composition and...

The East of England in numbers - population size and local attitudes, household composition and...