Publications & Reports

From luxury purchases to digital influences, what defines affluent consumers in 2020?

How and where are people getting their news? Which media and sources do they trust? What is the...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

A survey undertaken in April 2020 looking at UK purchasing habits during the COVID-19 outbreak.

These are unchartered waters for the automotive industry. Unprecedented times that present all...

We update our home trends for the new decade. How will we look to upgrade our living spaces in 2020?

The outlook for tourism in 2020. We update our travel trends for the new decade to consider what...

Who are the gamers of today? When are they playing and on which devices? Find out all that and...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

This chart deck comprises the results from our Gen Z survey with additional demographic breaks.

Conference Cuts are designed to distill the key takeaways from noteworthy conferences into a...

Beyond the white van man stereotypes, who are the tradespeople of today?

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

Is Video on Demand still in demand? Find out in our latest InTouch Report on VoD, featuring the...

Part of our regional and country profile series, this edition focuses on Northern Ireland.

The outlook for pharma in a country in flux

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

The report defines the challenges, competitors, complexity and commercial reality facing...

Beyond age and family, what defines grandparents today?

From skincare to social media, what are the latest developments in the beauty and cosmetics...

At home? In the car? On the train? Find out where (and when and why) people are listening to...

From household habits to guilty pleasures, who are the mums of today?

From household habits to guilty pleasures, who are the dads of today?

The annual census of IPA membership from 2018. The Agency Census has become the definitive survey...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Who is winning (and how) in the grocery space?

Research by the IPA Healthcare Group suggests new digital entrants boost trust in pharmaceutical...

Sex sells, right? Or does it? See for yourself in our new Trend Perspective.

Conference Cuts are designed to distil the key takeaways from noteworthy conferences into a...

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...