Publications & Reports

Essentials studies and insights, free or discounted for members to download.

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Q4 2023 Bellwether Report

UK companies revise their marketing budgets up to strongest levels in almost a decade.

Non Members: £140.00

Members: £99.00

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Mental Health in the Workplace

New IPA-commissioned data revealing the mental health support that UK employees are aware of and...

Non Members: £50.00

Members: Free

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The Menopause: The change we need to see

This report is combining data from GenM Euromonitor and CIPD data, and additional qualitative...

By Caris Brett and Sophie Dimond

Non Members: £99.00

Members: Free

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Christmas amidst the Crunch 2

Almost two-thirds of UK adults will be cutting back their Christmas spending this year due to the...

Non Members: £150.00

Members: Free

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Attitudes towards future AI engagement

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

By Eric Kreis

Non Members: £50.00

Members: Free

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Rent, Repair, Re-sell: The rise of the circular economy

As the cost of living continues to bite, consumers are increasingly looking to rent, repair and...

By Sophie Dimond

Non Members: £50.00

Members: Free

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InTouch11: Streaming

Who is streaming TV and video and when do they do it? Read all about it in our latest InTouch...

Non Members: £25.00

Members: Free

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Making Sense: The Commercial Media Landscape (Fourth Edition)

One of the striking findings of this report is the changing nature of the relationship between...

By Simon Frazier

Non Members: Free

Members: Free

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Making Sense: The Commercial Media Landscape (Third Edition)

Following on from the success of our Making Sense: The Commercial Media Landscape (Second...

By Simon Frazier

Non Members: Free

Members: Free

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Making sense. The Commercial Media Landscape (Second Edition)

The second IPA TouchPoints report highlights the growing gap between how younger and older...

By Simon Frazier

Non Members: Free

Members: Free

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Making Sense: The Commercial Media Landscape (First Edition)

A TouchPoints data report to help planners and advertisers to better understand the commercial...

By Simon Frazier

Non Members: Free

Members: Free

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Attitudes towards the 2022 World Cup

An IPA Insight Pulse poll exploring consumer attitudes towards the upcoming FIFA 2022 World Cup,...

Non Members: £50.00

Members: Free

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Q3 2022 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Trend Perspective: Health & Fitness

From virtual fitness to workplace wellbeing, we present a fresh selection of key trends impacting...

Non Members: £25.00

Members: Free

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Christmas amidst the Crunch

Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and...

Non Members: £150.00

Members: Free

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Q2 2022 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Audience Profile: HNWI

From financial lives to consumer behaviours, who are the High Net Worth Individuals of 2022?

Non Members: £50.00

Members: Free

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Q1 2022 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Q4 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Audience Profile: Eco-Conscious Consumers

Who are eco-conscious consumers and how do they think we should be tackling the climate crisis?

Non Members: £100.00

Members: Free

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Q3 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Living with the Pandemic in October 2021

An internationally respected team of economists, Enders analysis has worked with the IPA and our...

By Enders Analysis

Non Members: Free

Members: Free

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Q2 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Return to the Office

Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to...

Non Members: £99.00

Members: Free

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IPA Insight - Motor Insurance Survey Chart Deck

This chart deck comprises a selection of results from a survey exploring public attitudes to...

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Members: Free

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Q1 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Trend Perspective: Pharma & Healthcare

COVID-19 has put pharma back in the spotlight – giving birth to and boosting an eclectic mix of...

Non Members: £25.00

Members: Free

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InTouch10: Lockdown

How has media consumption across video, audio, and gaming changed during lockdown? Read all about...

Non Members: £25.00

Members: Free

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Audience Profile: Affluent Consumers

From luxury purchases to digital influences, what defines affluent consumers in 2021?

Non Members: £100.00

Members: Free

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Q4 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Open Goal: Winning strategies for football’s new match days

How will match day experiences change in the future and where do opportunities lie for brands,...

Non Members: £50.00

Members: Free

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Game on: Taking the lead with young football fans

Our third look at the impact of COVID-19 on the future of matchday football. This edition focuses...

Non Members: £50.00

Members: Free

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