Publications & Reports

Essentials studies and insights, free or discounted for members to download.

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Audience Profile: Tradespeople

Beyond the white van man stereotypes, who are the tradespeople of today?

Non Members: £150.00

Members: Free

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Q3 2019 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Lemon.

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

By Orlando Wood

Non Members: £53.00

Members: £28.00

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InTouch07: Video on Demand

Is Video on Demand still in demand? Find out in our latest InTouch Report on VoD, featuring the...

Non Members: £50.00

Members: Free

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Country Profile - Northern Ireland

Part of our regional and country profile series, this edition focuses on Northern Ireland.

Non Members: £25.00

Members: Free

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Trend Perspective: Pharma & Healthcare

The outlook for pharma in a country in flux

Non Members: £50.00

Members: Free

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Q2 2019 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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The Price of Success

The report defines the challenges, competitors, complexity and commercial reality facing...

Non Members: £75.00

Members: £25.00

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Audience Profile: Grandparents

Beyond age and family, what defines grandparents today?

Non Members: £150.00

Members: Free

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Trend Perspective: Beauty & Cosmetics

From skincare to social media, what are the latest developments in the beauty and cosmetics...

Non Members: £50.00

Members: Free

Details

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InTouch 06 - Podcasts

At home? In the car? On the train? Find out where (and when and why) people are listening to...

Non Members: £50.00

Members: Free

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Audience Profile: Mums

From household habits to guilty pleasures, who are the mums of today?

Non Members: £150.00

Members: Free

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Audience Profile: Dads

From household habits to guilty pleasures, who are the dads of today?

Non Members: £150.00

Members: Free

Details

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Agency Census 2018

The annual census of IPA membership from 2018. The Agency Census has become the definitive survey...

Non Members: £25.00

Members: Free

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Q1 2019 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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Trend Perspective: Grocery & Supermarket

Who is winning (and how) in the grocery space?

Non Members: £50.00

Members: Free

Details

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Brands, Trust & Healthcare

Research by the IPA Healthcare Group suggests new digital entrants boost trust in pharmaceutical...

Non Members: £50.00

Members: Free

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Trend Perspective: Sex & Relationships

Sex sells, right? Or does it? See for yourself in our new Trend Perspective.

Non Members: £50.00

Members: Free

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IPA Insight Conference Cut - Trending 2019

Conference Cuts are designed to distil the key takeaways from noteworthy conferences into a...

Non Members: £25.00

Members: Free

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Audience Profile 55-74s Boomers

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Non Members: £150.00

Members: Free

Details

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Audience Profile 35-54s Gen X

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Non Members: £150.00

Members: Free

Details

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Q4 2018 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

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AI Radar Survey Chart Deck - 2018

This full chart deck comprises the results from all four survey waves from our 2018 AI Radar...

Non Members: £250

Members: Free

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The AI Radar: Winter 2018

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the fourth and...

Non Members: £50

Members: Free

Details

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IPA Insight Conference Cut - The Power of Finding Your Truth in Marketing

Conference Cuts are designed to distil the key takeaways from noteworthy conferences into a...

Non Members: £25

Members: Free

Details

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Audience Profile: 16-34s Millennials

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Non Members: £150

Members: Free

Details

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Regional Profile - Yorkshire and the Humber

Yorkshire and the Humber in numbers - population size and local attitudes, household composition...

Non Members: £25.00

Members: Free

Details

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Regional Profile - South East

The South East in numbers - population size and local attitudes, household composition and...

Non Members: £25.00

Members: Free

Details

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Regional Profile - East of England

The East of England in numbers - population size and local attitudes, household composition and...

Non Members: £25.00

Members: Free

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Country Profile - Wales

Wales in numbers - population size and local attitudes, household composition and population...

Non Members: £25.00

Members: Free

Details

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Regional Profile - East Midlands

The East Midlands in numbers - population size and local attitudes, household composition and...

Non Members: £25.00

Members: Free

Details

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The AI Radar: Spring 2018

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the first report...

Non Members: £50

Members: Free

Details