Publications & Reports

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to...

This chart deck comprises a selection of results from a survey exploring public attitudes to...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

COVID-19 has put pharma back in the spotlight – giving birth to and boosting an eclectic mix of...

What's going on in the Online Food Delivery industry and who are its consumers?

How has media consumption across video, audio, and gaming changed during lockdown? Read all about...

From luxury purchases to digital influences, what defines affluent consumers in 2021?

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

A survey undertaken in November 2020 looking at the desire to see brands support Black History...

How will match day experiences change in the future and where do opportunities lie for brands,...

Our third look at the impact of COVID-19 on the future of matchday football. This edition focuses...

Our second look at the impact of COVID-19 on the future of matchday football. This edition...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

A look at the impact of COVID-19 on the future of matchday football, asking fans and experts how...

How and where are people getting their news? Which media and sources do they trust? What is the...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

A survey undertaken in April 2020 looking at UK purchasing habits during the COVID-19 outbreak.

These are unchartered waters for the automotive industry. Unprecedented times that present all...

We update our home trends for the new decade. How will we look to upgrade our living spaces in 2020?

The outlook for tourism in 2020. We update our travel trends for the new decade to consider what...

Who are the gamers of today? When are they playing and on which devices? Find out all that and...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

This chart deck comprises the results from our Gen Z survey with additional demographic breaks.

Conference Cuts are designed to distill the key takeaways from noteworthy conferences into a...

Beyond the white van man stereotypes, who are the tradespeople of today?

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

Is Video on Demand still in demand? Find out in our latest InTouch Report on VoD, featuring the...

Part of our regional and country profile series, this edition focuses on Northern Ireland.

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

The report defines the challenges, competitors, complexity and commercial reality facing...