Publications & Reports

For over 100 years we've worked with top agencies in the UK, it's given us a wealth of knowledge we can share with you. It's all free to download or discounted for members.

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Audience Profile: Grandparents

Beyond age and family, what defines grandparents today?

Non Members: £150.00

Members: Free

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Trend Perspective: Beauty & Cosmetics

From skincare to social media, what are the latest developments in the beauty and cosmetics...

Non Members: £50.00

Members: Free

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InTouch 06 - Podcasts

At home? In the car? On the train? Find out where (and when and why) people are listening to...

Non Members: £50.00

Members: Free

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Audience Profile: Mums

From household habits to guilty pleasures, who are the mums of today?

Non Members: £150.00

Members: Free

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Audience Profile: Dads

From household habits to guilty pleasures, who are the dads of today?

Non Members: £150.00

Members: Free

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Agency Census 2018

The definitive survey of employment trends in media, advertising and marketing communication...

Non Members: £25.00

Members: Free

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Q1 2019 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

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Trend Perspective: Grocery & Supermarket

Who is winning (and how) in the grocery space?

Non Members: £50.00

Members: Free

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Brands, Trust & Healthcare

Research by the IPA Healthcare Group suggests new digital entrants boost trust in pharmaceutical...

Non Members: £50.00

Members: Free

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Trend Perspective: Sex & Relationships

Sex sells, right? Or does it? See for yourself in our new Trend Perspective.

Non Members: £50.00

Members: Free

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IPA Insight Conference Cut - Trending 2019

Conference Cuts are designed to distil the key takeaways from noteworthy conferences into a...

Non Members: £25.00

Members: Free

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Audience Profile 55-74s Boomers

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Non Members: £150.00

Members: Free

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Audience Profile 35-54s Gen X

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Non Members: £150.00

Members: Free

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Q4 2018 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140

Members: £99

Details

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AI Radar Survey Chart Deck - 2018

This full chart deck comprises the results from all four survey waves from our 2018 AI Radar...

Non Members: £250

Members: Free

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The AI Radar: Winter 2018

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the fourth and...

Non Members: £50

Members: Free

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IPA Insight Conference Cut - The Power of Finding Your Truth in Marketing

Conference Cuts are designed to distil the key takeaways from noteworthy conferences into a...

Non Members: £25

Members: Free

Details

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Audience Profile: 16-34s Millennials

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Non Members: £150

Members: Free

Details

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Regional Profiles - Yorkshire and the Humber

Official statistics detailing the population size, household composition and key economic...

Non Members: £25

Members: Free

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Regional Profiles - South East

Official statistics detailing the population size, household composition and key economic...

Non Members: £25

Members: Free

Details

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Regional Profiles - East of England

Official statistics detailing the population size, household composition and key economic...

Non Members: £25

Members: Free

Details

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Regional Profiles - Wales

Official statistics detailing the population size, household composition and key economic...

Non Members: £25

Members: Free

Details

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Regional Profiles - East Midlands

Official statistics detailing the population size, household composition and key economic...

Non Members: £25

Members: Free

Details

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The AI Radar: Spring 2018

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the first report...

Non Members: £50

Members: Free

Details

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The AI Radar: Autumn 2018

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the third report...

Non Members: £50

Members: Free

Details

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IPA Healthcare Group Patient Panel 2017

In this comprehensive chart deck we explore prescribed medicine usage among patients and how...

Non Members: £50

Members: Free

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IPA Insight Voice Assistant Technology 2017

Is there real consumer appetite for this kind of technology? Who is interested, what do they want...

Non Members: £250

Members: Free

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Women in Advertising study 10 years on

Women in Advertising - 10 Years On, a study published in 2000 by Debbie Klein commissioned by the...

Non Members: £2

Members: Free

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Women in Advertising

Findings and recommendations of a study commissioned by the IPA. Marilyn Baxter, Saatchi &...

Non Members: £1

Members: Free

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Testing to Destruction

A critical look at the uses of research in advertising by Alan Hedges with additional comments by...

By Alan Hedges

Non Members: £1

Members: Free

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The AI Radar: Summer 2018

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the second report...

Non Members: £50

Members: Free

Details

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Tenth anniversary Bellwether Supplement

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: Free

Members: Free

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