Publications & Reports

Beyond age and family, what defines grandparents today?

From skincare to social media, what are the latest developments in the beauty and cosmetics...

At home? In the car? On the train? Find out where (and when and why) people are listening to...

From household habits to guilty pleasures, who are the mums of today?

From household habits to guilty pleasures, who are the dads of today?

The definitive survey of employment trends in media, advertising and marketing communication...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Who is winning (and how) in the grocery space?

Research by the IPA Healthcare Group suggests new digital entrants boost trust in pharmaceutical...

Sex sells, right? Or does it? See for yourself in our new Trend Perspective.

Conference Cuts are designed to distil the key takeaways from noteworthy conferences into a...

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

This full chart deck comprises the results from all four survey waves from our 2018 AI Radar...

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the fourth and...

Conference Cuts are designed to distil the key takeaways from noteworthy conferences into a...

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Official statistics detailing the population size, household composition and key economic...

Official statistics detailing the population size, household composition and key economic...

Official statistics detailing the population size, household composition and key economic...

Official statistics detailing the population size, household composition and key economic...

Official statistics detailing the population size, household composition and key economic...

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the first report...

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the third report...

In this comprehensive chart deck we explore prescribed medicine usage among patients and how...

Is there real consumer appetite for this kind of technology? Who is interested, what do they want...

Women in Advertising - 10 Years On, a study published in 2000 by Debbie Klein commissioned by the...

Findings and recommendations of a study commissioned by the IPA. Marilyn Baxter, Saatchi &...

A critical look at the uses of research in advertising by Alan Hedges with additional comments by...

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the second report...

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...