The Effectiveness Awards are the most rigorous and revered competition of their kind, with participating agencies, clients and media owners proving that their communications activity has paid back.
Chairs and Convenors of Judges
The judging process for the IPA Effectiveness Awards is led by Charlie Ebdy and Lilli English as Convenor and Deputy Convenor of Judges, alongside Jane Christian as Chair of the Technical Panel, Suzanne Quinn as Chair of the Client Panel, and Felipe Guimaraes as Chair of the Creative Panel.
Felipe Serradourada Guimarães
Chair of Presidents Prize of Creative Effectiveness Judging Panel, Chief Creative Officer, BBH
Creative Prize Judges
A distinguished panel of the UK advertising industry’s leading creatives has been assembled to judge the IPA Effectiveness Awards 2026 President’s Prize.
Client Judges
Alexia Clifford
Deputy Director, Department of Health and Social Care; former Chief Marketing Officer, GambleAware and Marketing Director, UK Government.
Industry Judges
Technical Judges
Pauline McGowan
Head of Strategy, The Nursery Research & Planning
