Here you find a wealth of Effectiveness resources, from past EffWorks conferences, to Binet and Field classics, new R&D and case studies. A reservoir of learning, research and debate established by the IPA and a host of industry partners. Click on the tiles below for the complete lists of resources.
Making the case for marketing investment
Reports and presentations on the business case for investing in marketing
The Key Works of Les Binet & Peter Field
Key IPA works from effectiveness experts, Les Binet and Peter Field.
Building Effectiveness Culture
Resources and cases about increasing effectiveness across organisations.
Marketing in Uncertainty
Insights from marketing during COVID, recession and other challenging markets.
