IPA member agencies have access to an array of services and benefits to help them do business better, create and deliver more value, and recruit and retain talent.
The IPA Legal Team is on hand to help with member agencies’ enquiries on the law and regulation of marketing communications and employment law in the UK. Advice is also available on other areas of agency business, including production.
There’s a wealth of information and inspiration available for member agencies on our driving business growth hub, including links to relevant courses, qualifications and publications, as well as to highlights of our ever-popular annual Business Growth Conference.
Each member agency has its own profile page to promote itself to clients and talent. The Agency List section as a whole is one of the most visited on our site.
Member agencies can display the IPA logo on their own website or social media channels to underline their commitment to the industry’s professional body.
When it comes to accessing industry currency data, member agencies can benefit from substantial discounts on subscriptions to BARB, JICRIT/J-ET and PAMCo, as well as to TouchPoints, the IPA’s unique, consumer-centric, multi-media database, which is an invaluable aid to campaign planning.
The IPA Insight Centre, with its range of premium research tools, can provide data and analysis to help with member agencies’ new business pitches, campaign planning and internal brainstorming. Also available is the team’s library of special reports.
Our Effectiveness Hub is where member agencies can keep up-to-date with our latest events and thought leadership on the core theme of demonstrating return on marketing investment. There are brand films and case studies, publications and qualifications, as well as advice on entering the prestigious biennial IPA Effectiveness Awards.
Our thought leadership publications are designed to inform and inspire with exciting new thinking. We also publish regular surveys, such as the quarterly Bellwether Report on client spending intentions, and our Knowledge Centre houses our range of best practice publications.
The IPA hosts a wide range of events – including our annual Business Growth Conference and EffWorks Global as well as our long-running 44 Club – to showcase new work, research and ideas. Our Belgrave Square meeting rooms are available for member agencies to hire at discounted rates for their own events or away-days.
The IPA runs a number of groups and committees for member agencies. These focus on different aspects of agency life, and they help to formulate new R&D projects, events, courses, qualifications and best practice guidance.
Diversity and inclusion
The IPA is committed to opening the industry’s doors to new talent, monitoring diversity and championing inclusivity in the industry. Find out more about our many talent initiatives on our talent and diversity pages.
The IPA offers a comprehensive Continuous Professional Development programme. Within the four-level structure of Foundation, Essentials, Advanced and Excellence, there’s a wide range of courses and qualifications, which provide the pathway for individuals to achieve MIPA accreditation. An annual CPD Gold award is the reward for member agencies who are able to demonstrate the impact of their CPD programme on their business performance.
Member agency employees can register on our website to access member-only content and keep up to date with the IPA’s news and views via our AdLeader newsletter.
Email the Membership Team for assistance and/or to request a full services presentation.
Not yet a member? Find out about joining.