The advertising industry prides itself on being able to take someone of the right character and potential, who has no relevant qualifications, educate them quickly and continue to develop their knowledge, skills and behaviours throughout their career.
We have had a very robust Continuous Professional Development Standard since 1999:
Its robustness is validated via:
And our professionalism is recognised via our Royal Charter.
In your first year you will probably all take The Foundation Certificate.
More than 17,000 people in over 70 countries have launched their careers by taking the IPA Foundation Certificate and putting the world’s number one professional advertising qualification on their CV.
View the full Foundation Certificate syllabus of 30 hours of learning and a two-hour exam.
If you are an apprentice you will receive a thorough training programme aligned to that where at least 20% of your time is spent learning off the job.
If you are a graduate there will probably be a special learning programme for you which may involve rotating through different departments.
There are also many ways to learn more about things you value such as Diversity and Inclusion (e.g. Diversity & Inclusion Essentials) and Sustainability (e.g. AdNetZero Essentials) both through the IPA and bodies such as The Advertising Association.
Everyone will benefit from mentoring – both via the IPA (60 Minute Mentoring), other IPA programmes and via specific schemes externally.
In your first few years, you will probably take qualifications and courses specific to your role e.g.
Account Planning/Strategists: Effectiveness Essentials
At mid-senior level there is still so much to learn:
Producers: Production Essentials Certificate
Account Management: LSE in Business
But we believe in lifelong learning and so there are knowledge and skills which need to be available to senior employees:
All these examples are just a selection of what is available via the IPA, there are many excellent providers with whom your agency will work, for example: